WHERE INNOVATION MEETS INSTINCT

Belly Bite Lures
Made to be Bitten

Smelly Belly Chamber
The Innovation That Catches Fish

The unique Smelly Belly Chamber makes Belly Bite one of the most versatile lures available

Scented Gels

Fill with scented gels to boost attraction and catch fish more consistently.

Weights

Add weights to adapt casting distance, swim action, depth, and descent rates.

Rattles

Insert rattles or glow sticks for extra appeal, especially in coloured water.

"This adaptability makes Belly Bite the ideal choice for anglers who demand superior performance”

Premium Handmade Fishing Lures

uk-flag
Made in the UK
Eco-friendly
Designed by anglers for anglers

At Belly Bite Lures, we create quality fishing lures that combine craftsmanship with innovation.

Our handmade lures, produced in the UK, use eco-friendly, non-toxic soft plastic materials designed to replicate natural flesh and give superior performance.

The result? Durable lures that out-cast, out-perform, out-last and out-catch ordinary softbait lures.

Our Designs

Phooks
PADDLE TAIL
Size Medium: 130mm (5") - 17g
PinHooks
PIN TAIL
Size Medium 155mm (6") - 14.5g
BHooks
BELLY STIX
Size Medium 140mm (5.5") - 17g

Included Free with every order

Every Belly Bite lure order includes a complimentary size Medium 5/0 Pack Kit, supplied free of charge.

This accessory pack allows you to customise your lure straight out of the bag and experiment with weight, scent and sound.

The Story Behind Belly Bite

The Inventor

Belly Bite inventor Sean Stevenson, born in Dorset, grew up fishing the rivers and open waters of the Jurassic Coast. Seeking a lure that was versatile, high-quality, and eco-friendly, Sean created Belly Bite — a lure that works in all situations without the need for excessive gear.

Fishing has been part of my life since childhood and for the past 20 years, bass fishing has been my true passion. The nature of this predatory fish makes it a real sport — challenging me as an angler every time.
I wanted to create handmade fishing lures that were truly versatile, eco-friendly, and high-quality. That’s how Belly Bite Lures came to life. Made from a softer yet stronger soft plastic material, they replicate the feel of natural flesh, giving fish no reason to let go. These premium lures are durable enough to withstand multiple catches and heavy enough to out-cast standard softbait lures.
The innovation lies in the versatile Smelly Belly Chamber, which can be filled with a number of different items that we know attract the fish. And the chamber is big enough to add a combination of these items. This makes Belly Bite one of the most versatile lures you’ll ever use.